Everything needs a framework to make it valuable.
The misconception with messaging.
If you don’t tell your customers how to deploy your product or how they can succeed using it, then you will have built an expensive paperweight, a great…
A story is what you tell your tribe to prepare them for the day the tiger attacks.
Ever hear about when Sherlock Holmes and Dr. Watson went camping?
The language you use to describe your product fundamentally changes that product.
We’re all niche marketers. The difference is that successful companies acknowledge this reality and act accordingly.
Exclusion + Empathy = Service
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Category Pirates
Category Pirates
Category Pirates 🏴‍☠️
Agribusiness Matters
Agribusiness Matters
Venky Ramachandran

AgTech Marketing Insights