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Why The Best Products Need Good Marketing
Everything needs a framework to make it valuable.
Dan Schultz
Feb 25
2
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Why The Best Products Need Good Marketing
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Rotten Apples
The misconception with messaging.
Dan Schultz
Feb 23
5
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Rotten Apples
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Ballistic Chickens: The Need For New Frameworks in Agriculture
If you don’t tell your customers how to deploy your product or how they can succeed using it, then you will have built an expensive paperweight, a great…
Dan Schultz
Feb 1
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Ballistic Chickens: The Need For New Frameworks in Agriculture
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Killing The Tiger
A story is what you tell your tribe to prepare them for the day the tiger attacks.
Dan Schultz
Jan 12
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Killing The Tiger
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Sherlock Holmes, West Virginia Coal Mining, and the Power of Reframing the Problem
Ever hear about when Sherlock Holmes and Dr. Watson went camping?
Dan Schultz
Dec 20, 2022
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Sherlock Holmes, West Virginia Coal Mining, and the Power of Reframing the Problem
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Better vs. Something New: A Parable About Creating Different
The language you use to describe your product fundamentally changes that product.
Dan Schultz
Nov 29, 2022
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Better vs. Something New: A Parable About Creating Different
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The Stag at the Pool and the Power of Context
We’re all niche marketers. The difference is that successful companies acknowledge this reality and act accordingly.
Dan Schultz
Nov 18, 2022
3
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The Stag at the Pool and the Power of Context
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The Exclusion Equation
Exclusion + Empathy = Service
Dan Schultz
Nov 3, 2022
4
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The Exclusion Equation
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AgTech sales and marketing
By Dan Schultz
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