1,000 Songs in Your Pocket: How Language Transforms Product Perception and Market Revolution
The Power of Context in Shaping Product Success...
The language you use to describe your product fundamentally changes that product.
On October 23, 2001, Steve Jobs and Apple forever redefined the category of digital music player by releasing the iPod.
Up until that point, the category had been built around an MP3 player—a technically named product made by companies that competed based on "better" featur…
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