Are You Doing Great Marketing?

Nine Questions You Can Use to Analyze Your Marketing...

1. Does your marketing create new demand or just capture existing demand?

There’s an old story about two shoe salesmen sent to the same remote village. The first salesman reported back to the home office, “There’s no market here; no one wears shoes.” The second salesman reported back to his home office, “There’s an enormous market here; no one wears sho…