Banishing Thought: Why Most Marketing Fails

“In the information society, nobody thinks. We expected to banish paper, but we actually banished thought.” - Michael Crichton, Jurassic Park.

There’s a story about a quality management consultant advising an old English manufacturing company…

The company had famously operated through the second world war, but 30 years later, the organization needed to improve its general operating efficiency.

The consultant reviewed a daily report that dealt with productivity, absentee rates, machine failure, d…