Better vs. Something New: A Parable About Creating Different

The language you use to describe your product fundamentally changes that product.

Once upon a time, there were two towns, Better-town and Different-ville. Both places were impacted by a severe economic downturn, leaving many citizens unemployed.

The leaders of Better-town were well-established business people. They believed that the companies they had built in their town would always be able to employ the local population if the work…