Beyond Consulting: The Path to Scalable Solutions in AgTech
The Path to Scalable Solutions in AgTech
"The goal is not to have the longest train, but to arrive at the station first using the least fuel."
- Tom Murphy, CEO of Capital Cities
Most of what we call agtech today is really consulting services dressed up with ancillary technology.
There’s no real menu, it’s all custom orders.
This is not repeatable technology as a service.
There’s a “we can do whatever anyone wants” attitude in the industry, and it’s hampering growth…not to mention technological adoption in farming.
As companies, we need to become more specific about who we are not serving.
Only then can we truly serve our target customers and grow.
Truly mattering to a small community does not mean you have limited market potential. It means creating a solid foundation for your business.
We have to focus on a problem we solve and a customer we serve and build a menu of poignant solutions specifically for them.
Until then, all of our companies will be stuck under $10 million ARR.
Focus > Total Addressable Market
Do something different. Make people care. Make fans, not followers.