Beyond Math: Understanding the Psychology of Pricing in Startups
I will stop turning my pricing model into a math equation. I will stop turning my pricing model into a math equation. I will stop turning my pricing model into a math equation.
A big problem I’ve observed and experienced in startups is the assumption that pricing is a math problem.
It’s not.
When customers shop for your product, they do not wonder:
“Is this being sold at cost + profit?”
No.
Instead, they ask questions and analyze benefits that center around the question:
“What is the next best alternative?”
Yet again and again, I see…
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