The Power of Differentiation
Defy commoditization and craft meaningful stories...
Stop blindly accepting commoditization.
A majority of marketing strategies fail due to a fundamental misconception…
That the conditions we see in “our market” today are parameters that dictate the terms of the future.
As a result, we say things like:
• “We’re going to digitize agriculture.”
• “We are digitally transforming farming.”
What we really mean to sa…
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