Breaking the Myopic Parallel in AgTech
Average companies market towards comparison. Great companies force a choice.
“If you can see your path laid out in front of you step by step, you know it’s not your path. Your own path you make with every step you take. That’s why it’s your path.” - Joseph Campbell
Most agtech marketing fails today because most founders, VC's, and advisors in agriculture are caught in the myopic parallel.
We outsource our thinking to the crowd, im…
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