Challenging Convention: The Power of Opposite Thinking in AgTech

"What If We Did The Opposite?"

"What if we did the opposite?"

This is a question I pose to all of the companies I work with in agtech.

There is an established order, a certain way business is done in your niche or industry; for the most part, people follow it.

And for good reason. Usually, the standard operating procedure is worth following.

It’s time-tested; it’s safe. No one’s getting …