Counselors Over Advisors: Rethinking Our Role in AgTech

The transformative power of questions in shaping agriculture's future.

In agriculture today, everyone claims to be a trusted advisor, but what we actually need are more counselors.

Advisors give advice. Counselors ask the right questions that make us think.

We’re all eager to be proven right. To show why our company’s product is better than anything else on the market and why you need to take our advice.

The problem is that a…