Crafting Categories: Why AgTech Startups Need a Fresh Go-to-Market Blueprint

Shifting From Conventional Tactics to Authentic Market Leadership

Too much go-to-market advice for agtech startups stinks. It’s rooted in flawed thinking.

Many companies get advice that assumes: If you build it, they will come.

But customers almost never grasp your product's essence or why they should part with their cash for it.

You need to reshape their perspective.

Traditional go-to-market tactics? They're tailored for…