Crafting Change
Shaping Go-to-Market Strategies for New Category Leadership in AgTech
“All great truths begin as blasphemies.”
- George Bernard Shaw
Most go-to-market strategy advice agtech startups receive is terrible.
Because it’s largely based on a logical fallacy.
Most companies believe that when people see the widget we’ve built, they’ll immediately understand how cool it is technically and how valuable it is financially.
But most peo…
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