Creating Movements, Not Just Products: A New Identity for AgTech Adoption
Redefining the role of technology in agriculture through identity shaping and movement creation.
The Achilles' heel in agtech adoption isn't about the performance of the product.
💰 It doesn't revolve around pricing.
💹 It isn't only restricted to our business models.
🤝 It's not just about winning customer trust.
Sure, all these elements are vital, and absolutely crucial to boosting adoption in agtech. But they play second fiddle to the actual iss…
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