Cutting Through the Noise: Why Naming the Problem Matters in Agriculture

How shifting focus to problem-centricity builds stronger connections and drives revenue growth...

Average leaders name their products; great leaders name the problem.

In agriculture today, we have many average leaders who are really worried about what to call their thing and how to describe their solution.

And they hardly ever mention the problem they solve - if they mention it at all.

Then they wonder why no one is listening to their message and wh…