Different.

"Difference for the sake of it. In everything. Because it must be better. From the moment the idea strikes, to the running of the business..." - James Dyson

“Difference for the sake of it. In everything. Because it must be better. From the moment the idea strikes, to the running of the business.” - James Dyson

At the southwestern tip of the modern-day Hashemite Kingdom of Jordan is the city of Aqaba, a coastal oasis that connects the nation’s arid and mountainous inland landscape with the Red Sea. It’s a str…