Differentiate, Don't Compete
The New Agtech Marketing Mantra
What is your anchor?
What idea do you want your customers to use when they conceptualize your solution?
Most companies in #agtech today are focused on convincing customers that they are “the best.”
- “We’re faster than x.”
- “We’re cheaper than y.”
- “Our team is smarter, better funded, etc.”
The problem with this type of messaging is that it anchors you to t…
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