Embracing Contrarian Insights for a Transformative Impact in AgTech

Moving from competition to creation for a future-focused agtech industry

Most agtech companies settle for disruption because they don’t make the effort to think differently.

Olympic sprinters know that speed is not manufactured by the pace at which a person’s feet move but by the force exerted in each step.

In the same way, agtech companies need to realize that real impact - real value - isn't achieved by attempting to beat th…