Embracing Problem-Centric Innovation in AgTech | Saturday Snapshot - June 17th
This Week's Snapshot: Building the Future of Agriculture, Delta 4 Innovation in AgTech, Redefining Success: Chasing Value Over Mass, And An Added Bonus
Happy Saturday (or Sunday)!
Here’s what’s in this week’s snapshot:
Building the Future of Agriculture: Focus on Customer Needs, Not Just Tech
The Power of Delta 4 Innovation in AgTech
Redefining Success: Chasing Value over Mass
Building the Future of Agriculture: Focus on Customer Needs, Not Just Tech
I hear a lot that agtech companies are too caught up in some distant future.
I think that’s wrong.
The Power of Delta 4 Innovation in AgTech
What's your delta? Whats the difference between you and the status quo?
The entrepreneur Kunal Shah has popularized the idea that startups and innovators need to deliver a Delta 4 experience. Read how it applies to AgTech.
Redefining Success: Chasing Value over Mass
"The best product always wins."
But does it?
Most of us make this dangerous assumption without considering what defines "best."
Best for who? Best for what?(Bonus) The Art of Category Design: Shaping the Future of AgTech
In the vast landscape of agribusiness and agtech, standing out and creating new market opportunities is a challenge many entrepreneurs face. Traditional approaches often focus on competing for existing demand, but what if there was a way to not just compete, but to redefine the market itself?In a recent presentation with The Combine in Nebraska, I had the opportunity to share the power of category design with agtech founders going from zero to one.
You can watch the full presentation here.