Escaping Category Jail: The Audacity to Defy Gravity

How can we escape category jail?

The default position of all early companies is to do nothing new. The pre-programmed setting is failure. 

This is what Reid Hoffman is referring to when he compares running a startup to “throwing yourself off a cliff and assembling an airplane on the way down.”

The airplane isn't built yet. The only reality is you and the ground - an unpleasant meeting ra…