Escaping the “Better Product Cult”

“If we make the best product ever and no one knows about it, is it really the best product?”

It hit me like a lightning bolt after our product leader repeated his usual line about the superiority of our products…

Immediately after the meeting, I beelined it for my desk and quickly opened every file we had worked on for the last year. 

As I looked, my worst fears were confirmed…

Staring back at me through the computer screen were brochures dripping…