Escaping the “Better Product Cult”
“If we make the best product ever and no one knows about it, is it really the best product?”
It hit me like a lightning bolt after our product leader repeated his usual line about the superiority of our products…
Immediately after the meeting, I beelined it for my desk and quickly opened every file we had worked on for the last year.
As I looked, my worst fears were confirmed…
Staring back at me through the computer screen were brochures dripping…
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