Follow-Up Fit for a King

The most indisputable fact of successful outbound marketing programs is that frequency improves results, but most of us aren't following up!

Early in the war for Scottish independence, King Robert I and his people spent most of their time on the run from the much more powerful English army. The exhausted king fled to a cave for protection in one particularly dire situation.

According to legend, Robert fled to an island off the West Coast of Scotland to hide out for the winter. It was there th…