From Betamax to AgTech: How Falling in Love with Problems, Not Products, Unlocks Market Dominance

A Guide to Avoiding the Common Traps of Product-led, Brand-led, and Customer-led Approaches in Agribusiness

It’s the early 1980’s in America. a youthful MTV is hitting its stride, the "Miracle on Ice" euphoria still thrums in the national consciousness, and Harrison Ford is bringing Indiana Jones to life for the first time. The fashion world is swapping out bell bottoms for leg warmers, but amidst all this change, the Sony Group Corporation finds itself in a …