From Mass Markets to True Believers

The Key to Unlocking Agtech's True Potential

Agriculture doesn't need more minimally viable products, we need more companies to start serving minimally viable markets.

This is what legendary investor Mike Maples, Jr calls “being an alligator in a puddle” instead of just a big fish in a small pond.

In other words, your approach to your target customer needs to be hyper-specific so that you can monopo…