Harvesting Change: How Empathy and Service Revolutionize Agricultural Marketing
The future of marketing in agriculture is not selfish, it’s service.
Marketing is about respect, not disdain, for our audience.
When good companies in agriculture market poorly it is generally for one of two reasons…
Either they are blinded by a concept or idea they feel they need to prove to the world.
OR
They are driven by an internal emotion they need to express…a problem they need their audience’s help in solving.
- “W…
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