How to Know When Your Marketing Has Gone Stale

If we genuinely desire to see our companies solve the most significant challenges in agriculture today, then we need to step up our game as marketers.

There’s a famous scene from the 1992 Presidential campaign where a woman asks the major-party candidates, Bill Clinton, and George H.W. Bush, about the national debt. She asks the candidates to describe why the debt matters to the average citizen.

After laboring through an extensive clarification process, Bush gives a sterile answer shrouded in theoretic…