Identifying the Villain: A Call for Boldness and Clarity in AgTech Marketing

Challenging the Status Quo to Create Meaningful Change in Agriculture Technology

The biggest problem in agtech today is that most companies have failed to identify the right villain.

Or worse, they identify no villain at all.

This is what happens when companies say crazy things like, "We have no competition."

Of course you do! Failing to acknowledge them is simply sticking your head in the sand and allowing them to win by default.

I…