(K)nope

Taking a stand in AgTech: the power of defining what you're against...

Sometimes, I get the feeling that agricultural marketers are all running Leslie Knope’s campaign for city council.

We walk around listing all the things our companies are for or in favor of.

“They have to know everything we stand for!”

♻️ “We believe in sustainability!”

🧑‍🌾 “We’re farmer first!”

🚜 “We’re revolutionizing agriculture!”

🍗 “We’re feeding the …