Potatoes and the Power of Pre-Frame

By changing the pre-frame around potatoes, King Frederick the Great changed how the vegetable was perceived and eventually accepted...be like Frederick.

There’s an ancient story about how potatoes became a staple food in Prussia.

When King Frederick the Great first brought this food to the rural farming communities at the time, the people said, “The things have neither smell nor taste; not even the dogs will eat them, so what use are they to us?”

To sell potatoes to the people, Frederick decided to change…