No one needs agtech.
🚫 You don’t need more data on your fields.
🚫 You don’t need more supply chain transparency.
🚫 You don't need new biologicals.
Unless...
✅ You have a problem that can only be solved with more granular data-driven decisions.
✅ You are missing out on opportunities by not seeing your supply chain.
✅ You have a limitation in your soils or a field productivity problem that conventional inputs aren't properly addressing.
Too often, conversations on innovation on-farm break into a simple-minded argument between two sides that fundamentally disagree about the benefits of new tech.
What is unfortunately lost in the scuffle is the answer to the question: ‘what problem are we solving here?’
The question isn't really whether or not agtech is essential - the question is what your customers believe about the problem you solve.
The successful companies in agtech will be those who stop assuming the market for their product and instead focus on the unique way they solve their customer’s problems…
The ones who force a choice and not a comparison.
Make something different. Make people care. Make fans, not followers.
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