Rethinking Marketing: It's Not the Channel, It's Your Message
Understanding the real problem in marketing - it's the message, not the medium
It’s not your marketing channels. Your message is broken...
Many years ago, a British shoe manufacturer sent two salespeople to Africa to investigate and report back on market potential.
The first salesman reported, "There is NO potential here - nobody wears shoes."
The second salesman reported, "There is MASSIVE potential here - nobody wears shoes."
Most m…
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