Sell Your Difference: The Story of Building Better Roads

As start-ups and company builders, we have to fall in love with the problem we’re solving, not our answer to that problem.

There’s an old story about how a particularly awful road was formed.

A calf needed to cross a virgin forest to return to its pasture one day. Being an irrational animal, it forged out a tortuous path full of bends, up and down hills.

Next, a dog came by and used the same path, followed by a flock of sheep.

Finding the opening, some men began using the path…