Sisyphus and the Lie of Creating Traffic

We do ourselves a disservice when we forget that our job is to attract traffic, not create it.

In Homer’s Iliad, Zeus punishes Sisyphus by forcing him to roll a boulder uphill for eternity in the underworld. Every time Sisyphus nears the top of the hill, the boulder rolls back down…

Leaving him right back where he started…

It’s easy to identify with Sisyphus when trying to attract and sustain traffic and attention for your business. You work so har…