The Agony of Authenticity: Why Chasing Trust Isn’t Winning Hearts

Why serving your customers matters more than being 'authentic'

In “Man’s Search for Meaning,” his memoir of his experience as a prisoner in Nazi concentration camps during World War II, Viktor Frankl laments what he sees as the modern obsession with pursuing success and happiness for their own sake. 

“Don’t aim at success,” he says. “The more you aim at it and make it a target, the more you are going to miss it. For…