The Agricultural Newsletter That Might Not Be For You
Or it might be...
Plenty of people don't like my newsletter. They've told me so.
It's been called "gobble dee goop," "too long," and "too short," and it has been justifiably accused of "not covering the specifics of how to quantify my marketing ROI."
And I have the same response to all of them: "It's not for you."
That's something that most writers, most creators, and most businesses are terrified to say.
What if we alienate a segment of the audience? What if we shrink the "total addressable market?" What if people get mad at us when we say something? What if they don’t like us?
The truth is that you can't please everyone.
You can either do work that truly matters to a specific group of people, or you can matter to no one.
On the other hand, there are people who love the newsletter.
They tell me that it is "just what they needed to hear," "insightful," "thought-provoking," and "the only newsletter I read beginning to end every week."
There's even one leader who suggested that it should be "required reading for every ag marketer."
And that's why I keep writing; it's who I keep publishing for.
This newsletter is not for everyone, but it might be for you.
If you're a founder, a CEO, a CMO, or a business leader of any kind who wants to explore what it takes to define, design, and dominate new market categories in agriculture. Then this newsletter might be for you.
If you're the head of product, engineering, seed, inputs, growth, revenue, or the CFO, and you want to understand what it might look like for your company to do legendary marketing. Then this newsletter might be for you.
No matter what your role is, this newsletter aims to share relevant and applicable strategies for winning in the business of agriculture.
It's for people who want to think differently about marketing.
This is for dreamers and innovators who want to introduce the world to new ways of doing things and new ways of looking at the problems we face.
It's for those who want to explore what it takes to produce legendary results and, most importantly, how to create their own game rather than play somebody else's game.
This is the newsletter for people who want to move the world from the way it is to the way they want it to be.
If that's you, I hope you'll join me by upgrading to a paid subscription today. The first paid edition drops tomorrow morning at 8am.
Make something different. Make people care. Make fans, not followers.