The Birds, the Beasts, and the Bat: The Power of Taking a Position

Successful companies are alike in one way - they decide who they are.

Legend has it that long ago, there was a vicious war between the birds and the beasts. 

The bat, caught between bird and beast, continually changed sides according to whichever was winning.

One day he would fight for the birds. The next day he fought for the beasts. 

Eventually, peace was negotiated, and the two sides met to discuss terms. 

Both decided to …