The Blind Man, The Poet, and Re-Framing How We Share News
To use leverage news effectively in your business, follow the example of Jacques Prévert and the blind beggar. Lead with a contextualized story.
There’s a famous story about the French poet Jacques Prévert encountering a blind beggar.
Standing on a busy street corner, the beggar held a sign saying “Blind Man Without a Pension.”
When Prévert asked the man how it was going, he shook his head with frustration and said…
“Oh, very badly. People pass by and drop nothing in my hat.”
Prévert took the sign a…
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