The Cat, The Fox, and the Unfocused Value Proposition

One of the most significant challenges facing companies in agtech today is building a good, concise value proposition.

One sunny day, a cat and a fox were traveling together through the woods. 

As they walked, they began discussing their mutual enemy, the dog, and how to escape his attack. 

“I have many clever ways to avoid being captured by the dog,” boasted the fox. 

Suddenly, they heard the barking of an approaching pack of dogs. 

The cat said, “I only know one way to es…