The Danger in Assumptions: What to Do When You Want People to Care About What You Do
Good marketing is a compelling narrative constructed to help your customer solve a problem they face – the rest is just advertising for a premature going-out-of-business sale.
There was once a little old married couple who walked into a fast-food restaurant.
The man walked up to the counter, ordered the food, paid, and took the tray to the table where his wife sat.
A hamburger, a small bag of fries, and a drink were on the tray.
Carefully the old man cut the hamburger in two and divided the fries into two neat piles. He sipped t…
Keep reading with a 7-day free trial
Subscribe to Ag Done Different to keep reading this post and get 7 days of free access to the full post archives.