The Danger in Assumptions: What to Do When You Want People to Care About What You Do

Good marketing is a compelling narrative constructed to help your customer solve a problem they face – the rest is just advertising for a premature going-out-of-business sale.

There was once a little old married couple who walked into a fast-food restaurant.

The man walked up to the counter, ordered the food, paid, and took the tray to the table where his wife sat.

A hamburger, a small bag of fries, and a drink were on the tray.

Carefully the old man cut the hamburger in two and divided the fries into two neat piles. He sipped t…