The Death of the Spineless Character

We're only half-listening to our prospects, and they know it...

Most marketing budgets are wasted. The countless all-day meetings. The mad rush to hit a deadline…

We all know the gut-wrenching feeling when two months of work go up in smoke and everyone’s eyes turn to you – ‘does he know what he’s doing?’ All you want to do is hide.

At that moment it’s very tempting to run for safety in the shadow of excuses. Don’t giv…