The Disruption Delusion - Who Will You Serve?
The goal is to find your people. The ones who want the change you seek to make.
We don’t need more agtech marketing trying to “get the word out” or “disrupt the agricultural market.”
🚫 The goal is not to beat the entire industry over the head with your worldview.
🚫 The goal is not to change everyone.
🚫 The goal is not to seek the largest possible market.
The goal is to find your people. The ones who want the change you seek to make.
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