The Exclusion Equation

Exclusion + Empathy = Service

Don't be a thief; start doing real marketing.

• You're stealing when you don't empathize with your customers.

• You're stealing when you assume they think the same way you do.

• You're stealing when you fail to provide them with an experience worth more than the money they are exchanging.

The most prolific thieves in business today are the companies who refuse to…