Many companies in agtech are enamored by their own creations.
They proudly proclaim, “We’re the fastest/cheapest/best.”
But if you’re a startup or a pioneering company, remember this: your product is a living, breathing thing. It changes. It grows.
On top of that, if what you’re doing is non-consensus, then it is likely that there is no cohesive market for your solution today. You are still forming it.
If you fall in love with your product, you’ll risk missing your customer by miles.
But if you become passionate about the problem, you become a beacon for those seeking a solution.
Take a cue from the wisdom of Wayne Gretzky: “Skate to where the puck is going to be, not where it has been.”
It's time to stop pursuing the elusive concept of product-market fit and start exploring the profound relationship between product and problem.
First, discover your product-problem fit.
Go after the problem, and the market will come to you. Run after the market, and you'll stumble into problem after problem.
Make something different. Make people care. Make fans, not followers.
Comments
No posts