The Misunderstood Art of Storytelling in AgTech

Crafting Compelling Stories That Resonate...

Leaders, innovators, and founders in agtech often fall into a common trap.

They mistakenly believe their product story is an afterthought, a tale to be spun once the product is built and ready to ship.

Marketing is perceived as merely a backstage player, called to take the main stage only when the product stumbles under the glare of the spotlight.

These le…