The North Wind, The Sun, and Creating Great Marketing
Excellent marketing creates a feeling that compels an audience to act a particular way - it incites action.
Once upon a time, the North Wind and the Sun quarreled about which was the stronger.
They agreed to test their strength on a traveler who was walking wearing a jacket. The first one to get the traveler to remove the coat would win.
Immediately, the North Wind sent a cold, howling blast against the traveler.
The traveler only clung to his coat more tightl…
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