The North Wind, The Sun, and Creating Great Marketing

Excellent marketing creates a feeling that compels an audience to act a particular way - it incites action.

Once upon a time, the North Wind and the Sun quarreled about which was the stronger. 

They agreed to test their strength on a traveler who was walking wearing a jacket. The first one to get the traveler to remove the coat would win. 

Immediately, the North Wind sent a cold, howling blast against the traveler.

The traveler only clung to his coat more tightl…