The Potato Problem and Curating Perceptions in AgTech

If you make the best agtech product ever, but nobody else agrees, is it really the best product?

If you make the best agtech product ever, but nobody else agrees, is it really the best product?

No, it's not.

In business and in life, perception is largely reality. 

Think of the story of King Frederick the Great. 

When the king demanded that his Prussian subjects grow potatoes, they revolted. 

In fact, there are accounts of farmers choosing death over pla…