The Power of 'No': Finding Success through Specificity in Customer Relationships
Embracing Advanced Technical Specificity Over General Tools in Agriculture...
Your customer does not want general-purpose tools; they want advanced technical specificity.
I was recently talking to one of the best grain marketers I know.
He told me a story about a recent conversation he’d had with a customer he’s had for more than 15 years…
Out of the blue, this farmer turned to him and asked, “Do you know why I started working wit…
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