Segways in AgTech

The success of your business will entirely depend on what your customer believes about the problem you solve.

Today, AgTech is full of Segways.

Products that are so cool, reporters can’t help but fawn over them and VCs can’t help but give them money.

“This is the future!”

We all “know” it.

Then sales fall woefully short. Why?

It turns out we’ve seen this movie before.

Around the turn of the century, some of the smartest people in the world believed that the Segway wa…