The Stag at the Pool and the Power of Context

We’re all niche marketers. The difference is that successful companies acknowledge this reality and act accordingly.

One day, the stag was drinking from a crystal spring. As he drank, he admired his large antlers but hated his spindly legs.

"How can it be," he sighed, "that I should be cursed with such legs when I have so magnificent a crown."

At that moment, he heard an approaching hunter and quickly bounded out of sight through the forest. But as he ran, his great ant…