The Two Young Fish and The Importance of Creating a Point of View

Most of us approach our markets as if they will never change, and then…someone changes them.

There were once two young fish swimming along, and they happened to meet an older fish swimming the other way, who nodded at them and said, “Morning, boys. How’s the water?”

And the two young fish swam on for a bit, and then eventually, one of them looked over at the other and went, “What the heck is water?”

The Danger in Accepting the Way Things Are

Most …